A Case Study on a Freelancing e-Commerce Platform

SEO for fastwork

fastwork is a leading e-commerce website in Thailand that brings together professional freelancers from various fields. The company has entrusted ANGA to provide SEO consulting services, and the results have been successful. In just 6 months, the website’s organic traffic has increased significantly. ANGA has also made technical improvements to the website to support the company’s rapid growth.

Impressions

X80

Impressions increased
by 80x within six months.

Target website visits

150%

Target website visits increased
by 2 million in six months.

Clicks

2M +

Clicks increased by 150%
within six months.

The Challenge

The initial brief from fastwork was for SEO consulting services. fastwork wanted ANGA to provide advice, ideas, and recommendations on how to improve the website’s SEO to increase traffic to the website in Thailand. The goal was to ultimately lead to more freelance job hires through SEO.

In addition, ANGA was also tasked with reviewing, recommending, and making technical improvements to the fastwork website in Indonesia. This was to create a better user experience for website visitors, which would help to increase the chances of them deciding to use fastwork’s services.

fastwork

Our Shared Goals

As their SEO consultant, ANGA and fastwork established shared goals across two key markets: Thailand and Indonesia. For Thailand, the objective was to increase Organic Traffic and, most importantly, to boost the number of freelance hires originating from the SEO channel. For Indonesia, the focus was on improving Technical SEO to deliver the best possible User Experience, thereby increasing the service conversion rate. All of this was founded on providing expert consultation and proposing solutions to complex challenges to support the platform's sustainable growth.

Our Strategy

ANGA is an SEO consultant and provides Case Study SEO, advice, and ideas to businesses. One of their recommendations is to improve the structure of service pages in different categories and add content about freelancers to help increase hiring decisions. Their goal is to create a good user experience for website visitors. The content team will create SEO blogs and link-building or backlinks to help improve performance, along with technical work related to SEO based on Google algorithms.

Website Quality Check: Technical SEO Audit

The quality of your website is one of many key factors that can make or break it in the long term. The ANGA team was able to find and solve issues on fastwork’s website. One of the evaluation criteria for a website is Page Speed, which is a crucial factor in technical SEO. One way to boost rankings even further is through the use of Feature Snippet Suggestions, which add an extra boost to CTR (Click-Through Rates) to pages that have already been ranked highly on Google’s front page.

Improve Content on the Service Page

Websites that want to trend higher on Google need a content optimization in the same way that a superhero needs their suit. Reviewing the overall content structure strengthens key pages for better keyword ranking while adding fresh keywords expands their reach beyond existing service pages. Blog content improvement builds engaging customer journeys, leading visitors to key service pages, not just sales ones. This strategic approach attracts more visitors, boosting both SEO for non-sales pages and freelance opportunities. So, let’s team up and give your website the content power-up it deserves!

The Results

After the initial SEO consultation for fastwork, the ANGA team filled the gaps in SEO for the fastwork website. This was especially true in the technical aspects, which are complex and frequently updated by Google. To date, the ANGA team continues to play the role of SEO consultant for fastwork.

Impressions Increased by 80x

Deep improvements to the website structure and Technical SEO caused Google to display the fastwork site vastly more often, allowing the brand to reach an audience 80 times larger than before.

Generated Over 2 Million More Clicks

Improved rankings and prominent Feature Snippets attracted users, generating over 2,000,000 additional clicks to the website within six months. This created a stream of high-quality traffic that led to more freelance hires.

Website User Base Grew by 150%

The overall results not only attracted more clicks but also expanded the website's active user base by 150%, reflecting true and sustainable platform growth.

Results

X80

Impressions increased
by 80x within six months.

150%

Target website visits increased
by 2 million in six months.

2M +

Target website visits increased
by 2 million in six months.

What our customers say about us

I had the opportunity to hire ANGA as an SEO consultant, and I was extremely impressed. The team constantly provided insightful information, kept up with ongoing projects, and offered innovative suggestions to improve our SEO. They did an excellent job, and their service was outstanding.

fastwork