precision life A Success Story in Medical Equipment Advertising

In the beginning, the client already had a website. We, therefore, recommended that the client improve the landing page and do Google Ads advertising with accurate keywords from detailed analysis by experts to find quality leads that the client wants and a large number of LINE followers.

Target Audience Analysis

An in-depth analysis was conducted on Precision Life’s products. This helped ANGA understand who the true target audience is, those who are interested in the product, and what kind of keywords they are likely to use to search for it. We then divide the advertising campaigns according to the type of keyword to make it easier to optimize them later.

Landing Page Optimization

Next, we analyzed the client’s landing page to see if it was ready for its target audience.  Recommendations for improvement were provided to help the client achieve the best results, such as adding the LINE button, adjusting the position of the call-to-action, or adding other elements as appropriate.

Optimize Ads

After we had published the advertising campaign, we performed regular monitoring and optimization of the ads (ad copy, keyword, or landing page), making adjustments as needed. For instance, we moved the budget to campaigns with better results, closed costly campaigns with low potential for returns, monitored incoming search terms, and used keywords that had high potential to become main keywords. To tie this all together, low-performing keywords were paused to trim the budget further.