Genius Gadgets A Case Study on SEO and Advertising

Genius Gadgets Case Study on SEO and Advertising

Leading iPad accessory producer Genius gadgets wanted to bring their brand to the next level. Partnering with ANGA, a top online marketing agency, they combined strategic SEO and targeted Ads to achieve phenomenal results. More than just boosting brand awareness, this potent duo encouraged target customers to hit that buy button. Within a year, sales skyrocketed from tens of thousands to millions, with an astonishing ROI of 14 times.

ROI value

140%

ROI value increase
within 1 Year

Sales

A spike in sales
within 3 months

Sales

1M +

An increase in sales
from 10k to 1M+

The Challenge

Genius Gadgets’s goal was the following: “to create awareness for their products and encourage people to make a purchase.” ANGA tackled this by implementing a full-funnel marketing strategy. This gave us a wide reach to the target audience, which came from both organic search and paid media. A lead generation strategy was implemented soon after, which combined SEO with various advertisement campaigns. These included Facebook Ads, Google Search Ads, Google Display Networks, YouTube ads, Shopee ads, Shopee CPAS, and KOL marketing. The result was a business with high-quality leads.

Our Shared Goals

Based on the brief to build awareness and drive sales simultaneously, ANGA and Genius gadgets set a shared objective of implementing a full-funnel marketing strategy. The goal was to cover the entire customer journey, from building widespread brand awareness through Organic Search via SEO, to stimulating immediate purchase decisions with multi-channel advertising. The ultimate objective was to generate exponential sales growth and achieve the highest possible Return on Investment (ROI).

Our Strategy

ANGA collaboratively works with businesses. We are not just a marketing agency, but also your business consultant and partner, finding strategies that are both cost-efficient and highly effective. We help you level the playing field by analyzing your competitors and researching data to ensure that our methods hit your desired KPIs.

The Results

After a year of working with Genius Gadgets, ANGA helped them increase sales from tens of thousands to millions. The result was a 14x increase in ROI. The client’s trust in ANGA’s marketing expertise, coupled with their shared vision led to a rapid growth in online marketing.

This was accomplished through the collaboration of ANGA’s SEO specialist team, which focuses on organic search, and its Paid Media. The SEO team worked to improve the client’s website’s visibility in search results, while the Paid Media team created targeted campaigns that reached the right people at the right time. Both teams worked together to monitor results and make adjustments as needed, such as to keep up with changes in algorithms.

7x Sales Growth in the First 3 Months

The collaboration between the SEO and Ads teams resulted in accelerated business growth, successfully increasing sales by 7 times within the first quarter.

Propelled Sales from Thousands to Millions in 1 Year

A comprehensive, multi-channel strategy built a stable customer base and consistent sales, enabling the business to grow from tens of thousands per month in revenue to over a million within one year.

Achieved an Exceptional 14x Return on Investment (ROI)

The efficiency of the integrated strategy not only generated sales but also immense profitability. This was proven by an ROI as high as 14x (or 1,400%), representing an extraordinarily worthwhile investment.

Results

140%

ROI value increase
within 1 Year

A spike in sales
within 3 months

1M +

A spike in sales
within 3 months