SENERA Senior Wellness Quality leads +385% within 3 months

Elderly care centers are a business where clients make decisions over a long period, considering multiple factors. These include the center's location, services that address specific needs, service standards, staff expertise, and even the efficiency of the customer service team.

Therefore, our primary advertising strategy focused on setting the right location targets for our audience, using Lead Stage to filter lead quality, and streamlining the overall Customer Journey.

1. Focus on Target Audience Location

Since SENERA Senior Wellness operates two elderly care centers in different areas, we prioritized location-based audience targeting. This involved running ads specifically in the vicinities of each branch, reaching potential clients who could easily travel to the facility for services.

2. Utilizing Lead Stage to Filter Quality Leads

For our Facebook Ads, we implemented Lead Stage filtering to assess audience quality and identify genuinely interested prospects versus casual browsers. This method was crucial in uncovering Quality Leads with a high potential for conversion.

3. Targeting by Medical Conditions

For Google Ads, we refined our strategy to reach the target audience even more precisely. We achieved this by targeting specific medical conditions commonly found in seniors and relevant to the care provided by SENERA Senior Wellness.

4. Optimizing the Customer Journey

After reviewing the administrative team's response methods, we recommended several improvements to create a smoother Customer Journey. This ensured that Quality Leads could be fully converted into customers.

Additionally, we advised on creating educational video content for advertising rather than purely sales-focused material. This approach significantly enhanced the effectiveness of our creative assets, ultimately leading to the desired results.