SEO Results for “MOTIF”
MOTIF, the leading importer and distributor of luxury furniture, lighting, and home decorations from world-renowned brands, showcases their collections at prime downtown showrooms (Central Embassy and Siam Paragon). With meticulous attention to furniture selection, they focus on every detail from design and materials to manufacturing technology, offering you exquisite furniture that combines superior quality with timeless design excellence.
157%
157% growth
in Organic Clicks
179%
179% growth
in Impressions
75%
75% of keywords
rank in Top 10
The Challenge
The client aimed to increase brand awareness for their luxury furniture collection while boosting website visibility and user traffic to drive future sales. This presented a significant challenge, given the highly competitive furniture industry and the need to compete with major furniture retailers in the market.
Our Shared Goals
Confronting high competition in the luxury furniture market, ANGA and MOTIF set a clear objective: to build widespread brand awareness and establish the website as a primary channel to reach their target audience. The core strategy was to secure first-page Google rankings for as many key brand and product-related keywords as possible, ultimately to drive high-quality traffic and create long-term sales opportunities for the showrooms.
Our Strategy
Based on the client’s objectives, ANGA recommended SEO (Search Engine Optimization) services to enhance website performance and resolve technical issues. Our goal was to achieve high-quality first-page Google rankings with sustainable growth. All impressions and clicks would be organic, meaning the client wouldn’t need to spend on advertising to maintain rankings. ANGA divided the implementation into three main components:
Keyword Research
We began with comprehensive keyword research to identify the most suitable keywords for our client’s business. We discovered that some appropriate keywords had high search volumes and were extremely challenging to rank for, given the competition from leading furniture retailers. Therefore, we implemented a strategy to select more specific keywords tailored to our client’s business, which were then used to plan and create quality content.
Website Performance Optimization
Since the client had no prior SEO experience and their website’s content management system was quite complex, our SEO Specialist team collaborated with Web Developers to conduct a thorough SEO Technical Audit. This allowed us to enhance website performance, improve user experience, and optimize SEO compatibility.
Quality Content Upload
Our SEO Specialists strategically planned which web pages should target specific keywords and determined what content to create. To build credibility and maintain freshness that Google’s algorithm favors, we collaborated with our SEO Content Creators to produce high-quality content following E-E-A-T Factor principles, ensuring sustainable first-page Google rankings.
The Results
This case study SEO results from ANGA’s SEO services were highly satisfactory. After just 4 months of SEO implementation, the website achieved first-page rankings, with over 60% of keywords appearing on the first page, impressions growing by 179.48%, and clicks increasing by more than 157%. This success stemmed from technical SEO improvements that exceeded Google’s standards, combined with quality content creation by ANGA’s expert team.
First-Page Rankings within 4 Months
Impressions Increased by 179%
Organic Clicks Surged by 157%
157%
157% growth
in Organic Clicks
179%
179% growth
in Impressions
75%
179% growth
in Impressions
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